Didn’t They Used To Be?

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Name Game

The name you first use for your business may not be the one that sticks. From trial and error, many of the leading names you know right now started with a different name. Here’s a quick roll call of successful businesses who adopted a new pseudonym and prospered as a result:

Original Name

Present Name

Cosmair

L’Oréal

Brad’s Drink

Pepsi Cola

Backrub

Google

Software Development Labs

Oracle

AuctionWeb

EBay

Tokyo Telecom. Engr. Corp.

Sony

Mosaic Systems

Netscape

Marafuku

Nintendo

Radar Oven

Microwave Oven

Salton Cooker

George Foreman’s lean mean fat reducing grilling machine.

DrivUrSelf

Hertz Rent-A-Car

The Mining Co.

About.com

International Harvester

Navistar

Blue Ribbon Sports

Nike

Stag Party

Playboy

Firebird

Firefox (The Internet Browser)

Confinity

Paypal

Peter’s Super Submarines

SUBWAY

Sound of Music

Best Buy

Jerry’s Guide to the World Wide Web

Yahoo!

Il Giornale Coffee Company

Starbucks

Computing Tabulating Recording Company

International Business Machines – IBM

Datsun

Nissan

Quantum Computer Services

America Online/AOL

American Messenger Company

United Parcel Service (UPS)

Dreft

Tide

Merchant’s Parcel Delivery

UPS/United Parcel Service

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