The name you first use for your business may not be the one that sticks. From trial and error, many of the leading names you know right now started with a different name. Here’s a quick roll call of successful businesses who adopted a new pseudonym and prospered as a result:
Original Name |
Present Name |
Cosmair |
L’Oréal |
Brad’s Drink |
Pepsi Cola |
Backrub |
|
Software Development Labs |
Oracle |
AuctionWeb |
EBay |
Tokyo Telecom. Engr. Corp. |
Sony |
Mosaic Systems |
Netscape |
Marafuku |
Nintendo |
Radar Oven |
Microwave Oven |
Salton Cooker |
George Foreman’s lean mean fat reducing grilling machine. |
DrivUrSelf |
Hertz Rent-A-Car |
The Mining Co. |
About.com |
International Harvester |
Navistar |
Blue Ribbon Sports |
Nike |
Stag Party |
Playboy |
Firebird |
Firefox (The Internet Browser) |
Confinity |
Paypal |
Peter’s Super Submarines |
SUBWAY |
Sound of Music |
Best Buy |
Jerry’s Guide to the World Wide Web |
Yahoo! |
Il Giornale Coffee Company |
Starbucks |
Computing Tabulating Recording Company |
International Business Machines – IBM |
Datsun |
Nissan |
Quantum Computer Services |
America Online/AOL |
American Messenger Company |
United Parcel Service (UPS) |
Dreft |
Tide |
Merchant’s Parcel Delivery |
UPS/United Parcel Service |