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Guy Kawasaki is one of the sharpest knifes in the drawer when it comes to the power of social media. Kawasaki likes to challenge those with pre-conceived notions of how all this social media works. Here are some tips from a man who has 289,000 likes for his page on Facebook, 1.5 Million followers on Twitter, and 1.6 Million followers on LinkedIn. He is in wide demand as a seminar leader and keynote speaker and also has several best selling books where he is generous about sharing his wisdom and best practices with audiences. 

Kawasaki says it is highly beneficial to re-post the same content multiple times in multiple social media networks. One reason is that the audience comes and goes. This way, you are more certain to get everyone in your audience. Kawasaki’s Twitter strategy is to post content four times, eight hours apart — and he receives four times the amount of clicks by doing so.

Another key to successful reposting is when people in your circle of influence can repost your content. No one is able to be connected to everyone, and there is always the possiblity that a re-post by someone other than yourself could have significant impact on the ultimate viewer. It also creates good networks of links, for which the search engines like Google, Yahoo and Bing look.

A link to some site or landing page should be in every possible post according to Kawasaki. When possible, try to include the original source of the link. At the minimum, give the source credit. If you have a social media profile, your job is to become a curator. This is part of the value which you provide on social media: curate and sort the Internet gold from the junk, and share the good with your audience. Don’t hold back.  Content is more likely to be shared if the topic is popular and good. One key is to share trends to find relevant subjects that you can include in your content.

All brands and individuals should create a social media strategy that works best for them. But it doesn’t hurt to take tips from an influencer with over 7 million followers across all his social media networks. Kawasaki’s has a couple of key rules of thumb: 1) “Don’t take anything as gospel in social media” and 2) “Never trust a social media expert that has fewer followers than you.”

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